What is Social Media Marketing?
Social Media helps your business to reach a target audience based on the interests on various platforms for different purposes such as – career building platforms like LinkedIn, general socializing like Facebook, Instagram, or content-driven platform like Twitter.
Social media marketing uses these social media platforms to connect with the relevant audience to
#Build brand value
#Generate Leads
#Drive relevant web traffic
All these can be achieved by writing powerful and impactful content on social media profiles, engaging and understanding your followers, analyzing results, and running social media campaigns.
HPSK Enterprises creates compelling content, enhances your brand presence, manages communications on all social media channels, thus ensuring desired results. Whether you want to just build a brand and carry out brand management activities, or drive customers and grow your business from the basic level, HPSK Enterprises can help you achieve it. We at HPSK Enterprises devise plans using highly proven methods and suggest the best-suited social media platforms for your business.
While the organic social media strategies, with their slower yet personal reach, have a trusted approach, the paid ads have an impactful and commercial approach.
Social media Strategy at HPSK Enterprises
Before publishing just any content on social media, it is perhaps advisable to have a check on the social media strategy:
- What is your purpose or goal?
How can social media help you to achieve your organization’s goals? If an organization intends to create or increase its brand awareness many others use social media to bring in web traffic and sales. Social media can help to create customer engagements about your brand and also act as a customer support channel by creating a community.
- What kind of social media platform do you want to focus on?
It entirely depends on the kind of customers you are looking at – younger generations who are active on tik tok or Snapchat, or a little wiser crowd who prefer just the talk of the town on Twitter, or a wider array of consumers who are active both on Facebook and Instagram. It would be easy to discuss it if we chose a platform.
- What type of content are you looking to share?
Choose content that gains the attention of your audience in the best way. Do you choose videos, images or links? All of these elements put together in your marketing strategy enables social media marketing to work your way!
- Social Media Presence for B2B customers
HPSK Enterprises at Florida & Bangalore has special Social Media services in the case of Institutions or commercial establishments, that provides a digital presence and represent the connection in the lives of individuals.
While a website just provides an online presence, social media connects with its probable customers. Social Media Marketing is a tool that is used to improvise your marketing needs. It can efficiently engage and drive potential leads to your business.
- Why Social Media when I already have a website?
Have you ever wondered, as to why companies invest in social media despite having a fully functional and responsive website? Well, a website only claims an online presence and fails to connect with people. Also, there is enough and more content but what is driving your customers to your website?
The answer to all these questions is Social Media marketing, at HPSK Enterprises we take pride in hosting websites and providing top-class social media services. With polls, offers, and current information, there are no limits for customer engaging experiences. An online presence backed with social media can do wonders in brand management. Be it a product or service, a strong digital presence can engage online customers and creates visibility.
- Target-oriented marketing:
Target-oriented marketing or Goal-oriented marketing focuses on the right audience to drive traffic to your website. If a product or service is focused or made for customers of a particular age group, then social media marketing enables us to choose the specific crowd and the strategies prove higher conversion rates.
- Did you know – Social Media is measurable?
In today’s digitally advanced world, it is essential to track every single visit to your site. It is important to know what visitors did on your site, why they left your site and how they interacted with your site. We need this information as it gives information about your overall internet marketing strategy. It allows you to make the changes that are necessary to improve the number of conversions be it inquiries, purchases, or just downloads.
Google Analytics is a boon. If set-up correctly it will provide all the relevant information necessary to enable us, and in turn to optimize overall online performance and achieve the desired goals. Quite simply, without data, the online marketing process becomes incomplete.
- Which Social Media Channels or platforms do we work on?
We work on a wide range of Social Media channels daily. This provides us with the right expertise to recommend suitable platforms for businesses and crafting bespoke social media solutions for day-to-day challenges:
- Facebook:
Always known as the king of social media has a wide reach and a truly global network. This makes it a prime channel for business.
- Instagram:
spruces a dash of inspiration on daily life. yet more than 80 percent visit business profiles!
- Twitter:
Has gone a long way from 180 characters to 240 hosts the tiniest household rants to the Whitehouse’s decisions. Perfect for viral content
- Pinterest:
Hosts more than 250 million users actively searching for creative ideas and useful products!
- Linkedin:
The most widely used professional social media platform. If you are a working professional and not here- then there must be something wrong!
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