Frequently Asked Questions

Today in the Digital era a business needs an online presence because facts strongly show that 88% of customers pre-research their requirements online before making a purchase either online or in-store. Digital Marketing Services help to build customer relationships and digital marketing is the only way to reach globally and identify the proper target audience. Digital marketing experts at HPSK Enterprises LLC analyze and suggest a result-driven & well-targeted digital marketing campaign for your business.

Digital Marketing Strategies include a series of activities that help you achieve your goals for various channels like paid, earned, and owned media. Depending on your business goals, your strategies might vary. Digital Marketing agencies build strategies based on seven core capabilities, which are a strategic approach, performance improvement process, management buy-in, resourcing and structure, data and infrastructure, integrated customer communications, and customer experience.

Digital Marketing agencies provide a lot of services for various online activities like Search Engine Optimization (SEO), Content Marketing (Blogging & Article Writing), Downloadable Content Offerings, Email Marketing, Social Media Marketing, Pay-Per-Click (PPC) Marketing, Video Production, Website Design / Micro-site Development, Public Relations (PR).

Digital Marketing helps you build your online business and generate sales and profits through different channels and platforms. To increase the reach and awareness of your business, Digital Marketing Services are essential and highly recommendable since you get the opportunity to reach out to your target and communicate one-on-one with them.

Digital Marketing services help you increase brand awareness, brand loyalty and drive sales for your business. The main advantage of Digital Marketing is that it helps you measure success, performance and results of all the activities across all platforms in a very cost-effective way.

To perform Digital Marketing activities like SEO, Analytics, Content Marketing, Social Media, Email Marketing, etc., Digital Marketing Agencies use a lot of automation tools to ease their campaign-related work. Google Analytics, SEM Rush, Google Adwords, Keyword Planner, HootSuite, and sprout social are some of the most used tools.

Digital Marketing consists of a lot of activities that can help different business types and needs, but the best and most beneficial activities which every business must use are SEO ( Search Engine Optimization), SEM ( Search Engine Marketing) or PPC, Social Media activities, and Email marketing. These activities will help create a good online presence. These days a lot of importance is given to Content Generation and Marketing. Though it is a long-term process, it helps create a strong brand recall and perception.

Brand awareness in digital marketing means creating a digital identity for your target audience. It helps you create and spread knowledge about your brand/organization. This activity is generally helpful whenever you launch a new product/service or brand.

Digital branding is a subset of digital marketing. While digital branding will only focus on creating awareness about your product/service/brand and giving you a digital presence, digital marketing provides a holistic view and helps you generate awareness, sales/conversions, and maintain a strong relationship with your customers through Online Reputation Management.

Any branding or advertising activities carried out on digital channels including search engines, social media, emails, SMS, website, and apps fall under digital marketing. Due to extensive digitalization, almost everyone requires digital marketing services to create a digital presence or footprint. You can easily outreach out to your target audience through one digital channel or another.